Business Tips for the Small Business Entrepreneur

OK, LET’S GET THIS SMALL BUSINESS ENTREPRENEUR INFORMATION FLOWING…

Below are some of the best business tips I was able to quickly put together and share.
To be successful in business, you need to not only now what to do, but you need to know how to do it, and you’re most likely going to need to do everything yourself in the beginning. I’d definitely recommend learning as much as you can, as often as you can, and then putting what you learned into action.

You can never be too smart in business. Enjoy the information.

WRITE WITH THE INTENT TO GET YOUR ARTICLE RANKED…

Don’t just waste your time putting together content that no one is going to see. If you’re investing the time, do it right by writing with the intent to get your articles ranked by search engines.
To get your article ranked, you need to know what works, and then you need to follow the road map for success. Instead of me making this super difficult and hard to understand, I’m just going to lay out a super easy road map for you to follow to get your articles ranked by search engines.

– Use a title that includes your keyword, or better yet, keyword phrase, for the topic you want to get your article ranked in
– Start the title with the keyword, or keyword phrase, that you’ve selected
– Make sure you use the keyword, or keyword phrase you selected in the first sentence, in the middle of the article, and then in the last sentence
– Include the keyword you selected in your header and sub-header tags

And above all, don’t overdue it with your keyword, or keyword phrases that you include in the article. The idea in utilizing these tips is to help get your article ranked by search engines, not penalized, so be sure to make your article reads naturally and fluently.

6 Small Business Tips for Expanding Your Pipeline

The customer and seller dynamic has changed considerably due to the rise of digital. Not so long ago, if a buyer wanted more information about a product or service, they would need to contact a salesperson to learn more. Now, a buyer can obtain a plethora of product information, demos, pricing information, product and company reviews and see if he or she is already connected with a company employee in a matter of seconds. Today’s buyers are more empowered and are opting to pre-qualify their vendors before reaching out. This shift has made prospecting more difficult. Contact them too early, and you risk alienating them; contact them too late and you risk losing the conversion. What’s a company to do?

The answer is simple: sales teams need to change the way they sell. Instead of casting a wide net, cold-calling and hoping something will bite, it makes sense for small businesses to focus their sales and marketing efforts on very specific targets that have better returns. It sounds a little counterintuitive, right? Narrow down your targets in order to expand your pipeline? But it’s true. Focusing on delivering the most relevant messaging to the right people at the moment they need to hear it will help you fill your pipeline faster. In our new e-book, Expand Your Pipeline: 6 Small Business Tips for Growing Your Prospect Base, we show you how with the right tools, your sales team can sell smarter and save time.